How affiliate links work
The Best participates in affiliate advertising programmes. This means that when you click certain outbound links to retailers and then make a purchase, we may receive a commission from that retailer. The price you pay is exactly the same whether or not you use our link — the commission comes out of the retailer's margin, not your pocket.
Amazon Associates
As an Amazon Associate, we earn from qualifying purchases. Product links to Amazon on this site (for example, "see current options on Amazon") are affiliate links using our Associate tag, and qualifying purchases earn us a commission. We use generic search links so you see current, relevant options rather than a single fixed product.
Our commitment to honesty
Affiliate commissions fund our work, but they do not buy a good review. Specifically:
- We choose our picks before any commercial consideration, based on the criteria published on each page.
- A category winner is frequently the cheapest option, and we recommend buying nothing at all when that is the right call.
- We do not accept payment from manufacturers for favourable coverage, and advertisers have no influence over our editorial.
- We never fabricate ratings, prices or user reviews to drive clicks.
You can read the full detail of how we research and score products in our testing and review methodology.
Why we mark links clearly
We label affiliate links (for example as "sponsored") and disclose this relationship in line with the U.S. Federal Trade Commission's guidance on endorsements and disclosures. Transparency is part of earning your trust.
Advertising
Separately from affiliate links, we display advertising (including Google AdSense) to help fund the site. How advertising cookies and your choices work is covered in our privacy policy.
Questions
If anything here is unclear, please contact us — we are happy to explain.